Even though the sun is currently shining, we in the events world know that the lead time on our silly season means we need to start thinking about those events now.
Take our advice – don’t leave it ’til September! Between winter comedy tours and busy broadcasting schedules, its worth getting those crucial dates in the talent diary now to ensure the perfect act or host for your awards ceremony or gala dinner hasn’t already been snapped up.
Lecture Over. Ready for a quick-fire guide to selecting your talent, followed by some top host/act ideas? Let’s Go…
Format – Let’s start with the building blocks. We know that when there’s eating and drinking involved, even the most experienced talent can be battling for attention, which is why it’s important to loosen the grip on any pre-conceived ideas about what goes where and consult the act themselves if you’re unsure. Booking a comedian to do a set? They’ll all tell you that, for an after-dinner performance, 9.30pm is the sweet spot. Hosting an awards ceremony? Keep the opening speech or performance short and sweet, as those extra ten minutes at the top feel like a lot more by awards category number 35!
Audience – Who is in the audience, and what do you want them to take away from your event? Think outside who your personal favourite acts or TV personalities are, and try to apply your shortlist to the group as a whole, considering the audience demographic; their age range, backgrounds, nationality etc. A sit down dinner of international senior finance staff requires a very different sort of act to host to a party for a customer services crowd in their 20s; although there are of course plenty of acts who can handle both!
Context – Time, Taste and Space. Remember to take into account the context of your vision when it comes to Time, Taste and Space. Is the venue a bit unusual? Check with your act that it’s suitable for their show in terms of A/V, line of site and seating plan. Bear in mind that venues without seating make audiences notoriously tricky to command and differently abled guests may not be able to stand for long periods. Cultural and Health differences should, of course, be taken into account when considering the menu, with plenty of options for those who don’t drink. Also, we all know in the UK that many celebratory event are geared around the run up to Christmas, but consult the calendar and see what other cultural milestones are coming up – is there a way you can make the event more inclusive for those that don’t observe Christian Xmas? Finally, where comedy is concerned, don’t be afraid to ask the artist whether they think their corporate set is right for your crowd – it’s in no one’s interest to cause offense, so speak up before booking if you have concerns.
A Few Ideas
Of course we always want to talk to you about your event so we can get the ideas ball rolling – but for the moment, here are a few of our top acts your might like to take a look at:
Award Winning Broadcaster – Awards Host/Presenter
We Run The World Female DJ Agency – Music
aka Lost Voice Guy – Stand-up Comedy
Award Winning Broadcaster – Awards Host/Speaker
Stage & Screen Comedian – Stand-up Comedy