Pamela Aculey


CEO of Just Like Me Books

Pamela Aculey is a multi-award-winning author, entrepreneur, and the CEO of both Just Like Me Books and MIXD Reality.

Just Like Me Books is the UK’s first interactive and inclusive picture books that utilizes Augmented Reality technology (AR) to bring stories to life. Pamela created the business after struggling to find picture books that represented her autistic son Walter. Just Like Me Books explore diversity, inclusiveness, acceptance and kindness. Pamela’s first book ‘Buster Finds His Beat’ won the Faber Children’s Publishers Prize award (2020), was featured in the Independent as well as being narrated by many such as Guardian’s of the Galaxy vol 3 star Will Poulter, The Duchess of York and Davina McCall to name a few.

2023 saw the launch of MIXD Reality – a dedicated provider of interactive and inclusive AR learning experiences. MIXD Reality works with publishers, and authors and prioritizes doing work that consciously, systemically, and sustainably changes the landscape of learning.

By fusing the real and virtual worlds together MIXD Reality and Just Like Me Books create intuitive and fun learning. Pamela’s mission is to make education extraordinary, inclusive, and interactive. Where children from all backgrounds and abilities feel seen, inspired, and supported through immersive learning.

Pamela is an experienced keynote speaker and has delivered various talks for companies such as Barclays, HSBC, Reckitt Benkinser, Alzheimer’s Research UK, Sheffield University, Birmingham Tech Week and to name a few.

Pamela is a Great British Entrepreneur winner, Innovation Champion (Black Tech Awards) and was recently announced as one of the THRIVE20 – an annual event that acknowledges the exceptional achievements of female entrepreneurs.


Pamela Aculey - The Mum Who Reinvented Reading for Neurodivergent Children